Best Buy's Black Friday VIP contest begins on November 2, 2009 and ends on November 20, 2009. Contestants must submit a 250 word essay on why they are excited about Black Friday. One person will be chosen from each of the 25 cities participating in the contest. The winners will get a $1,000 Best Buy Gift Card, will be driven to their local Best Buy in limousine and will be given access to the store at 4:30 a.m. on Black Friday. In addition, winners will get a free Insignia Digital Camcorder so that they can record the event.