Thursday, August 20, 2009

Marketing first: CBS and Pepsi use Video-In-Print ads

CBS will promote their fall line-up in a video embedded in the September 18, 2009, print edition of Entertainment Weekly. Pepsi will also feature video-in-print ad for Pepsi Max in the same edition. The technology features a battery-powered video screen created by Americhip. The video edition of the magazine will be available to subscribers in the Los Angeles and New York areas.

New ads mix their media -

I have no use for video-in-print. We have TV's, cell phones that do everything but wipe your ...obtrusive billboards on the highway, Ti-Vo, computers, appliances that talk. Its 2009, where the hell is my flying car!

Posted via web from jackierad's posterous